Benefits:

Bonus based on performance
Competitive salary

HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms.

IMPORTANT: PLEASE READ BEFORE APPLYING

We are specifically seeking candidates who have successfully grown a franchise, multi-location business, home care agency, healthcare organization, or local service business through social media and digital marketing.

To be considered, applicants must provide examples of businesses they have helped grow and include measurable results such as:

Lead generation
Client inquiries
Phone calls generated
Appointment bookings
Revenue growth
Follower growth
Engagement improvements

Home care, senior care, healthcare, assisted living, hospice, or franchise marketing experience is strongly preferred.

Position Overview

HomeWell Care Services is seeking an experienced Part-Time Social Media Manager to grow our brand awareness, generate qualified leads, and increase community engagement across multiple social media platforms.

The ideal candidate has a proven track record of growing a franchise or multi-location business through social media marketing and can demonstrate measurable results. Experience in the home care, healthcare, senior care, or franchise industry is strongly preferred.

Responsibilities

Develop and execute social media strategies across Facebook, Instagram, LinkedIn, Google Business Profile, and other platforms
Create engaging content, graphics, reels, and videos
Grow followers, engagement, and local brand awareness
Manage posting calendars and scheduling tools
Monitor comments, messages, and online reviews
Track and report key performance metrics
Coordinate social media campaigns with paid advertising efforts
Generate leads for caregivers and prospective clients
Collaborate with ownership on local marketing initiatives

Qualifications

3+ years of social media management experience
Proven experience growing a franchise, multi-location business, healthcare organization, or local service business
Portfolio demonstrating measurable growth and results
Experience with Meta Business Suite, Instagram, LinkedIn, Canva, and content creation tools
Strong writing and communication skills
Home care, healthcare, senior care, assisted living, hospice, or franchise marketing experience preferred
Experience running and optimizing Facebook and Instagram advertising campaigns
Understanding of local SEO, Google Business Profile optimization, and online reputation management is a plus

Compensation

Part-Time Position
Flexible Hours
Competitive Pay Based on Experience

This is a remote position.

An Industry-Leading, Nation-Wide Team

At HomeWell Care Services, we pride ourselves on providing the highest quality care for seniors and others needing individualized support and companionship at home. With locations across the U.S., we offer many opportunities for compassionate individuals who enjoy improving the quality of life of those around them, with numerous positions for varying levels of expertise, such as companion caregivers, certified aides and case managers.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to HomeWell Care Service Corporate.

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How many years of professional social media management experience do you have?*

Have you previously managed social media for a franchise, home care agency, or healthcare organization? If yes, please provide details.*

What is the largest increase in leads or inquiries you have generated through social media marketing?*

Have you helped grow a Google Business Profile for a local business? If yes, describe the results.*

Do you have experience marketing services to seniors, adult children, healthcare professionals, or referral partners?*

Can you provide examples of measurable business growth you achieved through social media (leads, calls, appointments, revenue, etc.)?*

Referral code from a current employeeIf no code provided, add their name instead.

You Are Our Greatest Asset

We can’t expect you to care for others if we don’t take care of you.

Specific benefits vary by location, but our company-wide philosophy is to treat all employees with honor and respect. Our business model is centered around providing quality, reliable and compassionate individualized care, and we cannot do that without employees who feel valued.

We understand the work you do can be challenging, and we know that you are vital to the well-being of our clients. At the end of the day, it is important to us that you feel fulfilled in knowing your work has meaning and that you are valued for it, both by clients and by HomeWell Care Services.